Total views were reported to exceed 8 million by the end of 2007. In the first week, the video received over 500,000 total views on YouTube, 350,000 views on Revver, 500,000 views on, and 1,100,000 views on Yahoo Video, as self-reported by the four popular Internet video sites as of August 22. She posted the edited one-minute clip to several popular Internet video hosting services by the following Monday. Justine Ezarik, then a 23-year-old Pittsburgh-area graphic designer and sketch comedian who video blogged with the name iJustine, received her 300-page bill on Saturday, August 11, 2007, and decided to use it as a prop for a self-produced video shot in a coffee shop. Justine Ezarik and her iPhone, in a case, in 2008 One of the first to attract wider attention was from Ben Kuchera, gaming editor for the technology-related website Ars Technica, who described his 34-sheet, double-sided bill and another 104-page bill sent to a colleague he wrote, "While many of us have had smart-phones for some time, we've never seen a bill like this." However, it was the release of Justine Ezarik's video that acted as a catalyst to bring widespread media attention to this aspect of the iPhone story. The 300-page bill was exceptional but other heavy users received 50- to 100-page bills. Īfter a month's time as early adopters started receiving their first monthly bills, stories of unusually large and expensive iPhone bills began to circulate. This generated a large number of entries on the detailed bills. Detailed billing itemized every data transfer, including background traffic for e-mail, text messaging, and Web browsing. After purchase, buyers activated their iPhone's AT&T service contract using the Apple iTunes software, during which buyers had the ability to choose their billing preference however, if no option was specified during activation AT&T defaulted to using detailed billing. Īpple released the iPhone in the United States with a software " lock" so it could only be used on the AT&T Mobility network. The information technology magazine Computerworld included this incident in its list of "Technology's 10 Most Mortifying Moments". Ten days later, after the video had been viewed more than 3 million times on the Internet and had received international news coverage, AT&T sent iPhone users a text message outlining changes in its billing practices. Stories of unexpected billing issues began to circulate in blogs and the technical press after the Apple iPhone's heavily advertised and anticipated release, but this video clip brought the voluminous bills to the attention of the mass media. Ezarik's video focused on the unnecessary waste of paper, as the detailed bill itemized all data transfers made during the billing period, including every email and text message. A 300-page iPhone bill from AT&T Mobility mailed in a box was the subject of a viral video made by YouTube personality Justine Ezarik, best known as iJustine, which became an Internet meme in August 2007.
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